Many of the tools we use every day; video calls, cloud storage, payments, social feeds are shaped by the same handful of giants.
But not everyone’s building that way.
Some founders are choosing a different path: tools that respect your time and attention, platforms that don’t trade in your data, services hosted far from the usual centres of power.
This is a space for those projects and for anyone looking for something different.
We spotlight startups built with care, by founders who design for people, not just growth.
No hype. No noise. Just thoughtful tech, and the people behind it.
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